Google-Ads-Video Valid Exam Topics - Google-Ads-Video Top Questions

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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 2	Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 3	Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 4	Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 5	Evaluate Performance with Action Measurement Solutions\|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 6	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 7	Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 8	How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 9	Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 10	Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 11	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 12	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 13	Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 14	Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Topic 15	Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 16	Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 17	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.

Google Ads Video Professional Assessment Exam Sample Questions (Q24-Q29):

NEW QUESTION # 24
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

A. You should use Maximize Conversions bidding
B. You should use cost-per-click bidding
C. You should use cost-per-action bidding
D. You should use cost-per-view bidding

Answer: D

Explanation:
B: You should use cost-per-view bidding.
Cost-per-view (CPV) bidding allows you to pay only when a user watches your video ad for a certain duration (e.g., 30 seconds) or interacts with it.
This is ideal for consideration campaigns where engagement is key.
The other bidding strategies are not designed for paying only for video views.

NEW QUESTION # 25
You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?

A. By uploading at least one video to YouTube.
B. By selecting a campaign goal.
C. By linking Google Ads to your YouTube channel.
D. By setting up a budget for the new campaign.

Answer: B

Explanation:
D: By selecting a campaign goal.
Choosing a campaign goal informs Google Ads about your marketing objectives.
This allows Google Ads to provide relevant recommendations for features, settings, and solutions.
The other options are necessary steps, but selecting a goal is the primary driver for recommendations.

NEW QUESTION # 26
A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

A. Reach a broad audience with Dynamic video ads.
B. Have a clear call-to-action such as "Learn more."
C. Link your Google Ads account to your Google Merchant Center account.
D. Add location extensions to focus on selected geographic locations.

Answer: B

Explanation:
C: Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.
This is essential for driving conversions in a Video action campaign.
While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.

NEW QUESTION # 27
What Google Video marketing objective connects to the goal of people thinking about your brand in decision- making moments?

A. Consideration
D: Action
B. Perspective
C. Awareness

Answer: A

Explanation:
C: Consideration:
The consideration objective focuses on influencing potential customers during the decision-making process.
It aims to make your brand a top choice when users are evaluating options.
Awareness is about initial exposure, action is about immediate conversions.

NEW QUESTION # 28
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

A. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
B. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
C. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
D. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.

Answer: C

Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.

NEW QUESTION # 29
......

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GOOGLE-ADS-VIDEO VALID EXAM TOPICS - GOOGLE-ADS-VIDEO TOP QUESTIONS

Google-Ads-Video Valid Exam Topics - Google-Ads-Video Top Questions